Colour plays a vital role in the world we live in. It can affect our thinking, actions and reactions. It can soothe, suppress and stimulate.
If 90% of the information sent to the brain is visual, then 62-90% of your reactions are based on colour.* That makes it one of the most powerful forms of communication.
It can reflect a time, a place, an emotion or an attitude. We attach our own meanings to it and our interpretations are based on our cultural and technological origins.
Source: Singh, Satyendra, “Impact of color on marketing”. Management Decision 44
I am a colour addict
I can’t be sure if it was growing up under the brilliance of the Australian sun or the curse of my orange hair that caused such an obsession, but I just can’t help getting my colour fix.
It reenergises me when ever I create.
I am fascinated by transient character of colour. It can vary by the light, the temperature and the intensity of other surrounding elements.
Inspiration from nature
Nature will always prevail in the colour game. Its spectacular combinations are intoxicating. The variations, boundless, and all right there in front of me, just waiting to be noticed.
Nature has been greatest teacher throughout my own colour journey. My art practice involves translating these discoveries to canvas. I do this by intensifying the hues nature provides using a style I have developed I call ‘Fragmatism’.